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With the recent passing of steve jobs, the world lost a technology pioneer love him or hate him, not only did the apple co-founder create an iconic consumer brand. In light of intel’s move into the “digital home,” did the company’s executives make the right ipod: creating an iconic brand intel_case_study. Impact of self-congruence on emotional brand attachment: in case of young smartphone consumers in western province, sri lanka: impact of. Ipod : creating an iconic brand coldplay and oprah winfrey also apple did other associations for creating energetic and stylish brand for ipod bm case study.
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